We are DesignMap.
Exceptional designers that uncover hidden value, and empower our clients who deliver digital experiences.
CO-FOUNDER
Started a boutique UXD consultancy with RISD friends, bringing our creative backgrounds and specialization in digital technology to high growth clients in the Bay Area and beyond.
2006–2010: Co-founder, Principal Designer for all major accounts: Cisco, Wells Fargo, Renesas.
2011–2016: Led hiring to a high of 45 staff + contractors. Established culture of best-in-class design. Focused company on B2B SaaS.
2017–2021: Planned exit at the end of 2021, ending a five year equity transfer to partners. Operated as CEO during pandemic and recovery.
EXPERIENCE
As majority owner Partner: drove revenue through sales, design strategy for accounts, hired and managed talent, set standards for the studio
As account lead: directed design strategy and teams over multi-year relationships, often as Head of Design for the client.
Deep experience in B2B2C SaaS, with focus on verticals of HealthTech, IT, and FinTech. 25 years anchored in the Bay Area.
Perspective on design: Design Thinking
A fundamental framework describing iteration—I encourage its application across disciplines and time horizons.
Perspective on design: Design Values
Every designer loves a Venn diagram! I’ve found these values to be foundational across people, time, and level.
Perspective on design: Internal vs External
Over my entire career as internal staff and external consultant, I believe in balancing the two perspectives to be the best.
In the same way Daniel Pink argues that “To sell is human”—I believe every great designer is also a consummate consultant.
Perspective on design: Formal Training
We created training around our IP: a unique perspective on design craft and process—across functions of design, product, and engineering.
It’s hard to get non-client work done. Momentum kept over 18 months by setting objectives, involving key staff, and ultimately generating revenue by offering to clients.
Perspective on design: Studio Culture
Fostered an inclusive and supportive culture that encouraged camaraderie and play, forming strong bonds among the staff.
I functioned as the Head of Design for clients, growing their design staff and augmenting with our own. Client relationships averaged 3+ years, through major inflection points.
ExactTarget > IPO > Salesforce
The market and technology leader in digital marketing. 50% premium per share for a value of $2.5 billion
Bankrate > Red Ventures
Leading consumer financial services company bought by PE at a 31% premium for a value of $1.4 billion
CradlePoint > Ericsson
Ericsson acquired the market-leader for Wireless Edge WAN solutions for an enterprise value of $1.1 billion
SignalFx > Splunk
Leader in observability and APM for customers at every stage, purchase price of approximately $1.05 billion
Cloudgenix > Palo Alto Networks
Best-n-class SASE offering, easy to deploy and fully managed in the cloud. Acquired for $420 million
Docker > Mirantis
Industry-leading Docker Enterprise complements Kubernetes technology from Mirantis for $91 million