Fresh Tri
Fresh Tri is developing technology to help people lose weight using proven science of behavior change, where conventional strategies have failed—by focusing on mindset, first.
APPROACH
A startup of scientists, doctors, and health technologists asked me to bring a proven weight loss methodology to a mobile app, during a pandemic.
Translating science: A highly collaborative design process questioned assumptions to transform scientific insights into a practical consumer product.
Breaking conventions: Scalable framework that integrates practice, mindset, and iteration.
Bring strategy, to life: Long-term vision expanded the Walmart partnership and created a marketplace.
SOLUTION
Our co-creation process led to a successful re-launch in the App Store, achieving a 4.7 rating from 2,500+ users. Fresh Tri expanded its relationship with Walmart, secured multiple B2B2C vendors, and attracted a new marquee client in Sam’s Club.
Translating science
We were brought into a tense dynamic between the Founder/CEO and product team and an existing app with very poor feedback.
The power of a distributed team: an overnight adaptation to remote digital tools, utilizing tried and true collaboration design techniques was hugely successful—and satisfying amidst global uncertainty.
Breaking conventions
Goal setting, tracking and extrinsic rewards don’t change most people’s long-term behavior and yet they’re dominating everything in healthcare and wellness.
Our multi-dimensional research resulted in the Fresh Tri Model that crossed the chasm between behavioral science and what real people experience.
Bring strategy, to life
We demonstrated that behavior change starts with a focus on mindset, addressing both failure and quitting. We successfully translated their proven in-person study into a scalable, digital experience.
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During the pandemic, we insisted on a remote but deep collaboration. Despite historic challenges we hit a home run.
The Iterative Mindset
Through our rigorous R&D process we crystalized key differentiators in a crowded space, backed by real science not social trends.
Proven Results
Launched on the App Store, won key deal with Walmart that rolled out to staff—that ultimately replicated success of the pilot.
Future Monetization
More than sub revenue, we designed critical B2B2C features that connect users to healthy food choices and incentives.